People always think that Pinterest is all about finding recipes and home decor ideas, but it is not valid. There is much beyond all this thinking. It is excellent to know that Pinterest has made a great name as a visual search engine, graphics, links, housing tons, and inspiration, and all other things you want. In this way, we can say that Pinterest is considered as the goldmine social media platform, and about 55% of the users are on this platform.
However, it is crucial to know that Pinterest Marketing Everything plays a pivotal role in boosting the business. Creating a Pinterest strategy is considered as the best way to get started with your business. To boost your business on Pinterest, it is essential to follow some critical Pinterest marketing strategies. Let’s dive in.
Brand your profile
The first and foremost step to having a presence on any social media network is to brand your profile. However, it is vital to make sure you are creating a business account so that you have access to analytics, rich pins, and more.
You have to take the measures to brand your Pinterest profile. It is recognizable as belonging to your company. Every social media platform allows your customization features to add your personal touch onto it.
Choose a cover board
Pinterest allows users to choose a cover board. This board shows pins from the board at the very top of the profile. Although individual pins aren’t clickable, there is a link to that board at the corner of the cover design.
It is crucial to know that it is the perfect place to add a branded board that may include blog posts, graphics, product shots, and other designs from your company. Make sure that they match your brand to give your profile a branded look.
Write your bio
this is essential to keep in mind that social media bios should be pretty much the same across all platforms. Most have similar character limit that makes it easy to write one bio and use it across the board.
There are several different methods that you can go about writing your social media bio. However, the best practices for Pinterest bio are similar to those on other networks.
Moreover, you can also take inspiration from your Instagram, Twitter, or other social platforms.
However, hashtags aren’t as essential for your Pinterest bio. There is no want to make sure you clearly and succinctly communicate your brand’s mission statement and offerings.
Ensure You are Using a Pinterest Business Account
Another thing that plays a crucial role in terms of Pinterest strategy has a business account. If you have not, there convert your account into business one to promote your brand in a better way. It is one of the most effective Pinterest strategies to boost your business.
As business Pinterest accounts are free to use so, they allow you to get many helpful features like Pinterest analytics and Promoted Pins. Furthermore, the business accounts also allow you to enable the rich pins that play a crucial role in enhancing your visibility on feeds. It also shows that you’ve verified your site with Pinterest.
Utilize Group Boards
In 2018, stated that they were going to be de-emphasizing group boards. Rumors also started flying that Pinterest group boards will be dead. So people left their group boards. Pinterest Group Boards
It is essential to point out that group boards are still sending thousands and thousands of page views to blog every month.
However, niche-specific boards should outperform general group boards every time.
Pinterest group boards can be especially helpful if you are a new blogger. All new blogger starts from zero, and it is tough to get traction without any following.
Hence, you can immediately get your pins in front of a new audience with the help of group boards.
Double down on Pinterest Search Optimization
As we know that Pinterest is a visual search engine and it commonly lumped in with other social media platforms like Facebook and Twitter, Instagram.
When using Pinterest for the marketing of a blog, you have to create a variety of boards relevant to the content. Then create eye-catching images that will get readers to click through and read your epic blog post.
You can get a significant boost in traffic when you pin a new pin. These pins are shared with your different personal boards and group boards.
Once you have slowed down in promoting it, traffic from Pinterest can get a bit stagnant.
The most effective way to capture the long-term traffic from Pinterest is Pinterest SEO. AS you have heard of SEO for Google, but it is also essential on Pinterest. This concept works similarly on the page of SEO with Google and but it is necessary to research accurately about your key optimizations.
As it is described that Pinterest is a great search engine to it is essential to understand that what we are pinning about.
Here are the two most important ones:
- Your Pin description
- The board title and description you pin.
Writing Your Pin Description
If you have already done your keyword research for Google SEO, so that keyword also works as your Pinterest keyword. However, it`s recommended that you use the Pinterest search engine to get know-how about the next coming situations.
this is also essential to keep in mind, search terms that come up below the Pinterest search bar are related terms that relate to your primary keyword.
These terms are excellent to add to your Pinterest description.
Pinning Your New Pin
When you are pinning your new pin, it is essential to make sure that you share it with your most relevant board first.
- Budgeting tips board
- How to save money board
- Frugal living tips board
- Personal finance tips
- Money tips
Get Familiar with Promoted Pins
When Pinterest goes public, shareholders control it lie the business. As businessman wants to see a profit on investments, Pinterest believes in more ads.
As we know that Pinterest is still a powerhouse for organic traffic, so if you want to dip your toe
Start with a traffic campaign
With traffic campaigns, you can be billed for the direct clicks to your site. The lowest bid is $.10 per click, but you can also get clicks lower due to repins.
However, you are not charged for any clicks on repins of your promoted pin.
Start with a low bid
It is suggested to start somewhere between $.10-.15 per click. If Pinterest is showing your ads that are maximum out of your budget, then leave it.
So, if the bid is not competitive enough, you can raise it a couple of cents at a time.
Make sure you have a solid goal
Are you running for an opt-in email page for conversions? Running ads to an affiliate blog post and retargeting sales page views must be our solid goals for more sales.
Take Your Pinterest Marketing Game to the Next Level
Many bloggers also take a Pinterest marketing course to accelerate their growth on the platform.
With the help of the right course, you can quickly master the topic and start effectively driving traffic to your blog.