What is Influence Marketing?
“When a Brand engages with influencers in their niches to Promote their Products & Services, to their audience with the intention of growing Brand Awareness or Driving more Sale.”
Influencer Marketing is a hybrid of new & old Marketing tools in which Brands collaborates with Celebrities with Quality Content-driven to their audiences. One of the big examples of celebrities who do influencer marketing for brands is Youtube Celebrities. Like Pewdie pie.
He collaborated with a horror film making company in French Catacombs under Paris where he made a series of horror films. The Content was Pitch perfect for Pewdie Pie’s Audience and 27 Million Subscribers. It was a win for everybody. It was a very simple Example that Influencer Celebrities Collabs with brands in their niches to promote their products to their audiences. Influencers, Unlike Celebrities, can be found anywhere, they could be anyone. There are dozens of influencers in marketing they could be a Social media star with a huge fan following or they could be a blogger who regularly tweets or a gamer who regularly streams on youtube.
Now you probably think:
Who are Influencer Marketers?
Well, Influencer Marketers are Individuals who have the power to sell products of others and his/her because of his/her Authority, Knowledge & Relationship with his/her Audience, Following a particular niche.eg.
- Product reviewing
There are lots of niches you can select. Even you have the authority to combine relatives with each other. Once you select your niches now go and check out some influencer marketers in your niches and observe what they do and how they do?
I know what you’re thinking now. Now I know what is influence marketing and who are influencer marketers? But:
What are the types of Influencer Marketers?
Seems Confusing? I’ll make it simple for you. How? well, after putting head in the research I made a list of their types:
Host giveaways are the 1st type of influencer marketers. they give you guaranteed brand awareness & growth in the forms of social actions (like share, retweet, comment) & through the high quality of Creative Content.
2-Social Media Takeovers:
Social media takeovers are those Influencer Marketers who help brands to increase their exposure, Promote their Events and Showcase their image galleries. They are mostly from Instagram and Snapchat.
Affiliate Marketers are the third category of Influence Marketers. They promote products and services of Brands through their marvelous content strategies in their audience. Instagram, Twitter & Youtube are famous platforms used by these Influence Marketers.
This a 4th category of influencer marketers. They receive products in the form of gifts from Brands like Tech Companies, Fashion and Beauty Companies. They record their exciting reactions to the products in videos and engage with their audience and helps the brand to increase their awareness. It builds a great relation b/w Audiences and brands.
Brand Ambassadors are the 5th type of influencer marketers. They are already promoting brand products. A Brand Ambassador shares images, videos, articles and posts of Products in his/her niches on an ongoing basis and promotes them on social media.
Bloggers are also an important Type of Influencer Marketers. Brands give sponsorship to bloggers in their niches and to write about them in their blog posts. There are two types of Sponsor Bloggers. One is those who are dedicated to your niches and write with love.
Others are those who are charged for writing about Brands Products.
Seems Interesting & Exciting, After reaching so far on this journey.
Now you guys are ready to in the depth of how to become an Influencer Marketer.
Let’s get started:
1- Select a Niche:
The most important thing is to find out what you’re passionate about?
Selecting a niche is the 1st step to become an Influencer Marketer. So, what is a niche? Niche is a Particular subject you choose according to your interest that fascinates you. Then you have to understand your niche deeply to know more about what you can do on Instagram.
Maybe you are interested in:
- Health and Fitness
There are lots of niches but it’s up to you what you want to select, which passionates you, which makes you different from others to become an Influencer Marketer.
Can you select your niches now?
After selecting the Niches you are passionate about. It’s time to select the right formats for your content. Content is the King in every Success. You can’t be an Influencer Marketer without content.
You can use Following formats for your content:
- Videos: Videos are a great source to distribute your content. You can do, review videos, unboxing, gaming, how-to videos, tutorials through videos.
- Images: Images are also a great source for creating Exciting content. You can create SlideShows, Engaging Graphic Posts. And it will be a win-win for you.
- Whitepaper: Whitepaper is also a great source for creating win-win content. You can write articles and Blogs for brands to increase their awareness.
- E-books: You can write E-Books for brands as an influencer marketer. You can solve your audience problem through books. It’s very cheap.
- Quizzes: Quizzes are also a great way to increase brand awareness. You can create contests of quizzes for prices. It helps you to promote Brands Products and services.
3-Select Right Platforms:
There are various platforms for Influencer Marketers to Publish their content in their Niche.
A) Facebook: Facebook is the most used Social Media site in the world. Which is a great source for Influencer Marketers to Publish their Content?
Active Users: 2.4 Billion
Demographics:Almost All Ages
Type of Content: Status Updates,Links,Notes,Images,Videos,Blogs.
Best time to Posts: 01:00pm – 04:00pm with 03:00pm on Wednesdays.
01:00 pm will result in more clicks.
04:00 pm will result in more shares.
Worst Time: Before 08:00am & After 08:00pm.
B) Instagram: Instagram is the most used platform by Influencers to engage with their audience and increase brand awareness.
Active Users: 1 Billion
Demographics: 18-29 Years old (55%)
Type of Content: Photos and Videos uploaded from Mobile.
Best Time: Fairly throughout the week, although Mondays & Wednesdays are particularly strong for engagements.
Worst Time: 03:00 pm – 04:00 pm throughout the week, and on Sundays.
C) Twitter: Twitter is also an important platform for Influencer Marketers.
Active Users: 316 Million
Demographics: Younger Audience (18-24 Years old)
Type of Content: Short tweets limited to 140 characters, pictures, and videos.
Best Time: Monday to Tuesday (09:00am – 03:00pm)
Posting b/w 01:00pm – 04:00pm attracts most engagements.
Worst Time: After 08:00pm and After 03:00pm on Fridays.
D) Pinterest: Pinterest is a great platform for Influencers Marketers to target Ladies’ audience.
Active Users: 250 Million
Demographics: Mostly women 25 – 34 years old (71%)
Type of Content: Image-based Photography and Graphics.
Best Time: Weekends, although solid engagements b/w 08:00 pm – 11:00 pm, throughout the week.
Worst Time: Working hours
E) Linkedin: If you are an Influencer Marketer and want to share your professional content Linkedin is for you.
Active Users: 500 Million
Demographics: Professional & Educational Crowd.
Type of Content: Articles, Links. Focus on Professional Content.
Best Time: Tuesday through Thursday, with engagements peaking at noon & b/w 05:00 pm – 06:00 pm.
Worst Time: 10:00pm – 06:00am, also avoid posting on Fridays.
F) Youtube: Youtube is a great platform to create video content.
Active Users: 2 Billion Per Month
Demographics: 18-44 years old (90%)
Type of Content: Vlogs, Unboxing, Gaming, Products Reviews, How-to Videos, Tutorials.
Best Time: 02:00pm – 04:00pm throughout the week and 10:00am – 11:00am on weekends.
4-Network, Network, Network:
“If you are an Influencer Marketer, you need to interact with other Influencer Marketers in our niche.”
There are two ways to do this.
1st is to connect with them digitally. Comment on their posts, give them love, and gradually they start noticing you and then you can take advantage of this.
The second option is to network in person.
Some ways to do this include:
- attending industry trade shows,
- going to conferences/industry events, and
- landing public speaking engagements.
6-Engage with Followers:
You have set up everything Engaging Content And Graphics, And create a strong network of Influencer Marketers. Now as an Influencer your work is to immediately interact with your audience on your posts. Make them feel as if they are talking to an individual, not commenting on a post wall. Encourage them to use your Hashtags. Treat them as a family.
8- Make It Fun:
Turn your passion for fun. First of all select a niche that fascinates you not that is in trending. Try to engage with your audience in fun ways. Let them enjoy your content. Do Q & As, Web Series, Share your thoughts with your audience. Make them feel like a Family. Turn their sadness into happiness with your content. Remember not all the time your audience wants to buy. If you focus on selling it will not be win win.you will be Marvellous Influence Marketer
Use Various social media platforms analytics to measure your success.
- Who is your audience?
- What are their Interests?
- What are their ages?
- Where did they come from?
- Which content attracts them?
- What makes them happy?
You can use these insights to reach the right kind of audience with the right kind of content.
Becoming an Influencer Marketer is the best way to make a 6 figure salary & make a happy living. All you have to do is find your niche, find the best platform, Content format, Publish your content, Network, Network, Network and Engage Engage Engage. Now you have all the knowledge to become an Instagram Influencer.